5 issues the iPhone 17 must must succeed

With the iPhone 16 and 16 Pro firmly within the rearview mirror (and nonetheless awaiting their Apple Intelligence improve), there’s time to begin studying the tea leaves as to the place Apple will go subsequent with its star product. The iPhone 17 ought to meaningfully enhance on the iPhone 16 launched this 12 months, should not it?

At this level within the smartphone’s life, it is possibly incorrect to anticipate Apple to dramatically reinvent the smartphone. There’ll at all times be a display, and apps, and a number of cameras to play with. However primarily based on the recent sluggish sales performance of the corporate’s smartphone, it does seem to be one thing must be accomplished to maintain prospects . Holding what’s already leaked out about Apple’s subsequent iPhone in thoughts, here is the best enhancements the corporate ought to add to the iPhone 17 to make it stand out.

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It is time to convey easy scrolling and an always-on display to the bottom iPhone

The professional variations of Apple’s iPhone have had easy, high-refresh price shows for years. Apple first launched it is 120Hz ProMotion show on the iPhone 13 Pro, and allowed the show to be “always-on” (shifting to a low refresh price to preserve battery whereas nonetheless displaying info on the display) on the iPhone 14 Pro.

Earlier than then, all iPhones had 60Hz shows, and since then, the bottom iPhone and iPhone Plus fashions have nonetheless had 60Hz shows. Until you are feeling the graceful swiping and extra reasonable animations of a 120Hz iPhone for your self, you doubtless will not discover a distinction between a ProMotion and non-ProMotion show side-by-side.

Apple has already accomplished an excellent job of optimizing its software program for 60Hz. However there are advantages, just like the always-on show, that may make an iPhone 17 with a ProMotion show extra usable, too. StandBy Mode is feasible on all of Apple’s present iPhones, but it surely solely works to its fullest extent on an iPhone with a ProMotion show that may show the time, climate, and different info all-day slightly than whenever you wake the display. Reports suggest Apple may give all of the iPhone 17s its ProMotion show.

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2 Extra vivid and saturated colour choices

The iPhone has settled for boring, metallic colours for too lengthy

Within the decades-long pursuit of making minimalist, refined {hardware} design, Apple has deserted a way of enjoyable and character. You continue to see it in animations and small particulars of the corporate’s merchandise (that the bezels of your telephone seem to bulge as you regulate the quantity in iOS 18 is a current instance), however the exterior of the corporate’s merchandise is decidedly buttoned up. Nowhere is that blandness extra obvious than within the firm’s colours. Almost each Apple product options boring, pastel variations of brighter, extra fascinating colours. They typically look extra just like the metallic they’re partially constructed from than any adjective Apple makes use of to explain them, and that should change.

These are units which can be virtually glued to most individuals’s fingers. They need to be an expression of their sense of fashion, not be ruled by Apple’s environment friendly manufacturing practices. The iPhone 16, which options an ultramarine blue, vivid pink, and greenish Teal, is a step in the correct route. If we’re not returning to the deeply saturated colour choices of the iPhone 12, then the iPhone 17 ought to no less than sustain the pattern Apple began with the iPhone 16. Let’s get a crimson or yellow telephone once more!

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3 A bigger, extra environment friendly battery

Smartphones ought to final for a number of days on a single cost

iFixit / Pocket-lint

Battery life has been constant on the iPhone, but it surely hasn’t radically improved in a very long time. Your telephone lasts “all-day,” which interprets to a full day and a few change with regular use, and longer in case you solely take a look at your telephone to test the time (the corporate measuring battery life in video playback solely makes issues extra complicated). The truth that Apple might be so constant given all the brand new issues iPhones are anticipated to do is commendable in its personal approach, but it surely’s time for issues to vary. Google and Samsung telephones are capable of get multi-day battery life largely via software program optimization. Apple’s Low Battery Mode can get you out of some scrapes, but it surely does not evaluate to the Extreme Battery Saver choice on Pixels.

Battery efficiency on the iPhone 17 must be higher, both by rising the scale of the battery within the telephone itself or higher optimizing iOS to stretch how lengthy the telephone can be utilized. On some degree, any firm goes to be restricted by battery chemistry, but when Apple is leaning in direction of useful enhancements to the iPhone slightly than aesthetic ones, battery life ought to be excessive on the record. The corporate is reportedly exploring building its own batteries and is at present utilizing a new kind of adhesive that makes batteries simpler to take away and substitute, however how these adjustments may translate to the battery lifetime of the iPhone down the street stays to be seen.

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4 An expanded position for Digital camera Management

New buttons open all kinds of prospects

The jury remains to be out on whether or not the iPhone 16’s Digital camera Management button is a significant new enter technique for the iPhone. One factor that has change into clear is that it feels good to make use of, and Apple has plans to broaden it with software program updates (the corporate is including a two-step shutter sooner or later sooner or later). The benefit of Digital camera Management just isn’t solely you could press it at a number of ranges of strain, but it surely’s additionally a contact floor in its personal proper. Which begs the query: What if Digital camera Management did not simply management the digital camera?

The iPhone already ships with a multi-functional enter within the Action Button, however Digital camera Management completely feels able to doing extra. Apple plans on utilizing it as a visible enter for Apple Intelligence, but it surely may simply as simply change into a scroll wheel for interacting together with your iPhone with out having to the touch the display. Smartphones have featured scroll wheels and these sorts of contact surfaces earlier than. The Asus Zenfone 9 featured an analogous button that might be used to scroll the telephone, and the position of Digital camera Management, which is a bit of too far up whenever you maintain your telephone horizontally, however way more comfy whenever you maintain the telephone vertically, would match excellent. The iPhone 17 ought to broaden the position of Digital camera Management to make it extra integral to how you employ your telephone.

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5 A brand new thought apart from making the iPhone thinner

The iPhone does not have to visibly change so long as it functionally improves

A rumor dominating the present crop of iPhone 17 leaks is the concept that Apple is planning on retiring the iPhone Plus (the spot within the lineup beforehand held by the iPhone mini) and changing it with a new slimmer iPhone 17. This new telephone would function a redesigned digital camera bump, and would possibly even draw inspiration from the dramatically thinner M4 iPad Pro Apple launched in 2024. I perceive the need for an iPhone that appears dramatically completely different from those that got here earlier than, and I’ve typically been fascinated by how a lot Google adjustments the design of the Pixel between yearly releases. A thinner telephone is not actually sensible, although. It will depart much less room for a battery, and require all kinds of different adjustments to make the telephone work.

Apple could be higher served making an iPhone 17 Plus that works higher than a completely new iPhone 17 “Slim” or “Air” that appears completely different. Adjustments ought to be pushed by some tangible profit first slightly than anything. iPhones aren’t actually that heavy or thick anyway, until you are utilizing an iPhone Professional Max. This sport of creating issues thinner to be able to make them thicker, with an extended battery life does not have to be performed anymore. It isn’t novel, and it does not result in a greater telephone.

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The iPhone 17 ought to be higher, not completely different

If there’s one rule Apple follows, it is that it avoids leaping into something with two ft first. Adjustments come slowly if they arrive in any respect, and are available lengthy after individuals have requested for them. I am not anticipating the iPhone 17 to be a reinvention of the smartphone. I simply hope that if it is going to really feel incremental, the adjustments do make the telephone higher. It is very simple for Apple to relaxation on its laurels, however making the display smoother or battery life longer, whereas not as thrilling as a redesign, would make everybody completely happy.

Apple iPhone 16

This 12 months’s iPhone 16 line blurs the road between the “Professional” and the base-level iPhone by providing a brand new digital camera button and the Motion Button, alongside the A18 chip.